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Welcome to the latest edition of the Buzz, your monthly insight into all things digital. With Internet
World now out of the way, the Buzz will send direct to your inbox the same kind of insights that Internet World
gives you. This month we have 6 informative articles and one major announcement about the show.
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3GSEM: 24/7 Pay Per Click - getting the most from your search budgets
In an increasingly competitive area, neglecting a campaign overnight or over a weekend can result
in significant losses in highly competitive markets. The ability to target your market using search
round the clock is now essential. 24-7 PPC management is an advanced search marketing technique that
enhances the success of a PPC campaign by managing, optimising and monitoring a PPC campaign constantly,
24 hours a day, seven days a week.
By David White, CEO, Weboptimiser
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Just because social tools are readily available, it doesn't mean everyone should use them
Online advertising, even before 'web 2.0' has seen interesting change in the accessibility of advertising
tools to a wider audience than just big clients and agencies, something that has still to happen in the
'offlline world'. With the advent of Google Adwords as the most significant game changer] we have seen the
opportunity for anyone with a credit card to buy some ads and start appearing on an international platform.
As the likes of Google, Yahoo and MSN continue to offer their direct proposition we have seen additional tools
become available to help the credit card advertiser in their quest for ads.
By Jamie Riddell, Director of Innovation, Cheeze
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Industry News |
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Call for web to stay open for all
Governments, scientists and businesses must do more to ensure the web stays open for all, says Sir Tim Berners-Lee.
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Faster broadband demands more bandwidth
When it comes to broadband, a high fibre diet seems to increase customers' appetite for bandwidth, a new report has found.
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moneysupermarket partners with MSN
Financial services comparison site moneysupermarket is to be the exclusive personal finance partner for MSN Money, offering help and advice to visitors on a range of financial issues.
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Web shoppers more aware of security
The majority of UK consumers are becoming increasingly aware of security-related issues when shopping online, according to research. Some 98 per cent of 945 web shoppers polled by vendor PayPoint.net perform at least one security check on websites...
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Top Tips |
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Internet World
2009 |
Announcement:
Powerpoint slides and audio presentations now available
Most of the power point slides and audio files from the seminars at Internet World 2008 are now
available for free. Check out the programme, which is split by day and by theatre, to help you
find that session you missed or the one you forgot to take notes in...
Exhibit at Internet World
"We are very happy - there has been a consistent flow of traffic, a very good profile of visitor and
we have found many potential opportunities. We have already rebooked a stand three times as big as our
stand this year for 2009 and will be sponsoring a couple of seminar theatres."
Dan Mortimer, Managing Director, Red Ant
To find out more information about exhibiting or sponsoring Internet World contact
Jan Barthelemy, Sales Manager.
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Participate in the programme - Internet
World 2009 |
Help us to help you
In the spirit of Web 2.0 and user generated content, we are asking you, the Internet World community to tell us what
sort of educational content you want at next year's show. Visit our blog where you will find out more...
Call for Papers
Do you have something ground-breaking to say? Do you want to have the opportunity to share it with the
largest internet and digital marketing audience in Europe?
If so, please complete the Internet World 2009 call for papers. Please
be specific and case studies are preferred.
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Thanks for reading
All the best
James
James Drake-Brockman
Show Director
Internet World
blog.internetworld.co.uk
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Featured Exhibitors and Partners:
SLI Systems provides site search, site navigation and automated SEO services for ecommerce
websites. Learning Search learns from customer behaviour, enhancing customer satisfaction
and increasing sales. Site Champion automatically optimises sites for Internet search engines
to increase traffic. Next, Purely Gadgets, HM Treasury and 100+ more benefit from SLI Systems'
technology. Visit us for a 30 day FREE trial at
www.sli-systems.com
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The Telegraph Business Club brings excellence, learning and fun to UK's dynamic business community.
As well as business case studies in the newspaper every Tuesday, it runs a free subscription
members-only website full of relevant business news and information plus MasterClass videos and
numerous opportunities to save money, attend events & win prizes! Register free now on
www.telegraphbusinessclub.co.uk and you can win one of eight pairs of top price tickets to see first
visit to London of the 175-year-old Mikhailovsky Ballet at the London Coliseum.
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Try PC Pro, the UK's No.1 magazine for IT professionals and enthusiasts with 3 issues for just £1. Every
month it's packed with the latest news, reviews and labs tests you need to stay informed - and comes with
a cover DVD packed with free applications and software. Plus, we'll send you a handy 26-piece toolkit,
worth £9.99 as your free welcome gift.
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Place of registration: England and Wales
Registered number: Company number 370721
Registered address: Ludgate House, 245 Blackfriars Road, London, SE1 9UY |
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